Thursday, September 9
Time: 8am PT | 11am ET | 5pm ET

Weekly free product marketing live session


PMA Member? This session is already in your OnDemand Library.

Launching a product that everyone expects to completely change your business? This can be incredibly overwhelming and there are very little resources available to product marketers that explore the tactics of this lengthy process.

Talia Moyal at WorkOS provides a comprehensive guide to launching products, and tailored this one specifically to reaching developers.

This session will explore the launch lifecycle end-to-end, your launch stakeholders, and ensure that you're set up for a successful tier 1 launch, every single time.

Join this PMMnow session as we cover:

✅ The difference between releases and launches
✅ How to tier launches
✅ The different launches phases and appropriate lead time for your deliverables
✅ How to communicate and manage your stakeholders
✅ Best practices for communicating product value with developers
✅ What happens after a launch

About the speaker

Talia Moyal is Head of Product Marketing at WorkOS, an infrastructure software company enabling developers to get their applications Enterprise Ready. Prior to WorkOS, Talia was at Lightstep (acquired by ServiceNow), a software observability platform, starting out as their first product hire, ending as their Head of Product Marketing.

Talia specializes in messaging and building products for developers, specifically for companies that are pre-seed to growth stage.