Thursday, January 13
Time: 9am PT | 12pm ET | 5pm GMT
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
If you have a developer-focused product then you must understand the nuances of connecting with developers effectively - implementing a developer program is extremely important in this regard.
However, as a marketer, how do you ensure that you can market to developers and still be invisible? How do you measure the success of such a program?
Attend this session led by Dinesh Chandrasekhar, Head of Product Marketing, Data-in-Motion, Cloudera who has extensive experience in implementing a developer program at a couple of organizations in his career.
Join this PMMnow session as we cover:
✅ A developer program. What is it? Why is it needed? When will you need it?
✅ Implementing a developer program
✅ Measuring success of a developer program
About the speaker
Dinesh Chandrasekhar is a technology evangelist, a thought leader and a seasoned product marketer with over 26+ years of industry experience. He currently works at Cloudera, managing their Data-in-Motion product line. Dinesh holds an MBA degree from Santa Clara University and a Master’s degree in Computer Applications from University of Madras.
Dinesh’s areas of expertise include IoT, Application/Data integration, Analytics, B2B and API management.