Thursday, October 14
Time: 8am PT | 11am ET | 5pm BST
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
Going from startup to scale-up is like going through adolescence - you know it’s essential for the next stage, but it can often be awkward and sometimes even embarrassing. You’re growing fast and your old clothes (messaging) don’t fit anymore and you’re developing your own character (positioning). Teens often fall for the allure of trying to be accepted (using the “cool” buzzwords etc.), when just being authentic is really what’ll help them figure out how to fit into the world.
This session is about how to build out — and scale out — your message and product positioning as you go from startup to scale-up, in under 5 clicks.
Join this PMMnow session as we cover:
✅ Framework for scaling
✅ Positioning and messaging
✅ Categorization structures
✅ Atomizing and curation
About this speaker
Stephanie Perozo is a Senior Product Marketing Manager at Contentful, a high-growth startup, founded in Berlin. As part of a global Product Marketing team, she’s responsible for driving development and adoption of the company’s messaging and positioning framework, aligning it both with product development through to market awareness.
Prior to Contentful she led Product Marketing efforts at Bynder, a fast-growing startup based on Amsterdam leading product launches, analyst relations and customer marketing after its Series A and through an acquisition.