Members-only An introduction to personas Personas are a fundamental part of any product marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....
Members-only Product marketing questions week #84 Another week on planet PMM has flown by and we're here with a whole load more insights from the experts in our Slack community. Here's your round-up of the key Qs and As....
Members-only Interviews 100+ product marketing questions answered We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....
Members-only Personas It's here! You can now get officially Persona Certified To help you boost your credentials, we’ve popped open our PMM pantry, and cooked up a red-hot Persona Certified course, featuring 8 modules, 57 exam questions, 11 templates, snd much more....
Members-only Persona studies [Q&A with Udemy for Business] Whether you're new to personas or a seasoned pro looking to refresh and refine, Grace Kuo, Director of Product Marketing at Udemy for Business has some excellent advice on persona studies just for you!...
Members-only Go-to-Market The 5 key ‘personas’ behind an award-winning Go-to-Market team Successful product marketing is not a one-man-band, it takes a team, and following many interviews over many months I came up with five product marketing personas, which if assembled can create an unstoppable PMM force and award-winning go-to-market team within an org....
Members-only 4 great buyer persona examples and one excellent free template A good persona contains valuable insights into your buyers that will help guide product development, improve marketing strategies, and inform better content. But what makes a great buyer persona?...
Members-only Exploring the intricacies of user personas User personas target the people who use your product or service. Every single company has their idea of what a perfect user persona is....
Members-only How to create buyer personas Buyer personas are an integral part of any product strategy - existing, new, or pending. If done right, they equip you with the tools you need to effectively market to specific audiences in a way that resonates with them, targets their touchpoints, and increases conversions....
Members-only Reviewing and refining your product marketing efforts Looking for opportunities outside of new products and features to make improvements and win more customers? Here are a whole load of areas to review and refine....
Members-only B2B persona questions Discover questions you need to ask your B2B target market to streamline your personas....
Members-only B2B segment profile interview questions Discover questions you should be asking your B2B market segments to totally revolutionize your product marketing strategy....
Members-only Persona path Continue your professional development with this 7-week persona program....
Members-only Personas | OnDemand So you want to upskill in personas? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Personas templates | PDFs Whether you're B2B or B2C, on or offline, we've got persona templates, examples, and question master lists for any product marketer, in any industry, serving any customer....
Members-only Week 4: understanding user personas From what user personas are and why they're so important, to a couple of B2B templates to implement in your org, week four of the path's got it all....
Members-only Week 5: personas + jobs-to-be-done Combining your personas with jobs-to-be-done is one surefire way to take them to the next level. Here's a bunch of resources to help you do just that....
Members-only Week 6: personas with a difference Learn from product marketing leaders at Redgate Software and Citrix on how they did - and you can - innovate your current approach to personas....
Members-only Week 7: persona case studies From seller personas to the internal product marketing personas at G2, soak up some case studies and different perspectives on personas in practice....
Members-only What are personas? [eBook] Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas!...