Members-only Masters of Product Marketing 8 steps to build and scale product marketing In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier....
Members-only Masters of Product Marketing Mastering positioning for growth In this article, I’ll explain three of the main competitors; the hordes, the giant, and the ghost, and walk you through how to position your products or services for maximum impact, with examples from my experiences not only competing but winning....
Members-only Masters of Product Marketing Product marketing’s path to the V-suite I want to share some learnings from my career, discuss how as a profession PMMs have got to where we are today - somewhere very positive and in a position of increasing clarity - and how we can continue to prosper and demonstrate our value in order to progress further....
