Masters

In this article, I’ll discuss how to drive company strategy with product marketing by explaining how PMM teams can help set and drive overall strategy and key initiatives, get involved in the build, buy, partner decisions, and leverage pricing and packaging levers to drive growth and profitability....

In this article, I'll cover the go-to-market foundations and how to unify your entire team around bringing a product to market and ultimately, successfully quarterbacking a launch....

My name's Div Manickam, and in this article, I'm going to talk about how to build a product marketing team and also share a little bit about the evolution of product marketing over the past decade....

My name's Phill Agnew and I'm going to talk about the psychology behind pricing. I'm going to walk you through five pricing principles and focus on two specific tactics that the majority of SaaS brands use, I'll explain the science behind those....

In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier....

In this article, I’ll explain three of the main competitors; the hordes, the giant, and the ghost, and walk you through how to position your products or services for maximum impact, with examples from my experiences not only competing but winning....

I want to share some learnings from my career, discuss how as a profession PMMs have got to where we are today - somewhere very positive and in a position of increasing clarity - and how we can continue to prosper and demonstrate our value in order to progress further....