Market & industry
Working in B2B or B2C (or both!) can impact elements of your role as a product marketer. Equally, marketing a physical versus a SaaS product shifts your focus too. Here, we’ve got help for every combo.
It’s impossible to pinpoint one product marketing skill that’s the most important among recruiters. Just because one employer may not value a skill as much as another, it’s essential to be as well-rounded as possible and identify critical hard and soft skills to climb the professional ladder....