Members-only Membership content How to turn personas and content intelligence into developer marketing gold In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....
Members-only Reports Competitive Intelligence Trends Report 2022 Understand the competitive landscape, assess your current processes, and unlock insights that’ll help you understand your market rivals in greater detail, with the brand-new Competitive Intelligence Trends Report 2022....
Members-only Podcasts Meet the Masters: Competitive Intelligence with Alex McDonnell Tune into our brand-new podcast series, Meet the Masters, and join Alex McDonnell, Market & Intelligence Lead at Airtable to discuss all things competitive intelligence, how to disseminate your intel, and much more....
Members-only Membership content Writing a competitive news briefing that helps everyone keep their cool Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....
Members-only Competitive Intelligence How to create a competitive intelligence adoption playbook for your organization Hila Lauterbach, Senior Director of Product Marketing at SpotOn, explains how to create a competitive intelligence adoption playbook for your organization....
Members-only Survey The Competitive Intelligence Trends Survey 2022 has arrived Complete the survey and help us write a report that’ll hone in on the intricacies of how competitive intelligence and product marketing go hand-in-hand....
Members-only Why competitive intelligence programs fail and what to do about it My name is Ben Hoffman, and I'm the Senior Manager of Competitive intelligence at the Adobe DX Competitive Center of Excellence. I'm sharing why competitive intelligence programs fail and some things that you can do to avoid failure and be successful as a CI function....
Members-only Competitive Intelligence How competitive intelligence can influence a content marketing strategy In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz....
Members-only Podcasts How to prioritize your competitors In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by Matt Tyrer, Head of Competitive Intelligence at Commvault....
Members-only Analyzing your competitor's win-loss and competitive success Penny Moran, Head of Competitive Intelligence at Zuora, has extensive experience in competitive experience, and in this episode, shares her knowledge of win-loss analysis, and how it can be used to learn more about your competition....
Members-only Competitive Intelligence How to gather competitive intelligence | Challenges and solutions Problems when gathering competitive intelligence isn’t uncommon. As the saying goes: “anything worth having, doesn’t come easy”, and believe us, competitive intelligence is worth its weight in gold. Here are some challenges you may encounter during the process, and how to address them....
Members-only Leadership The role of competitive intelligence in product marketing leadership In this article, we’ll take a look at the role of CI in PMM leadership through the results of the State of Product Marketing Leadership report....
Members-only Competitive Intelligence How can you create a culture of competitive intelligence at your company? To learn more about creating a culture of competitive intelligence (CI) within your organization and using it as a catalyst for collaboration, Erik Mansur, VP of Product Marketing at Crayon, sat down with Patrick Wall, Head of Competitive Intelligence at Imperva....
Members-only Reports The State of Competitive Enablement report is here! Gain insights into how product marketers implement their competitive enablement approach with the State of Competitive Enablement report....
Members-only The past, present, and future of competitive intelligence In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific....
Members-only 2021 Competitive Intelligence Trends Report We’ve surveyed product marketers plying their trade at a host of awesome companies, and delivered the 2021 Competitive Intelligence Trends Report, the latest addition to our collection of reports....
Members-only Competitive intelligence Competitor analysis is vital for strengthening your go-to-market strategy and driving product innovation. In this handy guide, we demonstrate how to conduct the research and use it to full effect....
Members-only Competitive Intelligence | OnDemand So you want to upskill in competitive intelligence? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Competitive intelligence learning path Continue your professional development with this 5-week CI program....
Members-only Competitive Intelligence Summit, June 2022 Catch up with every session from the Competitive Intelligence Summit and hear from the likes of Adobe, Klue, Slack and Google....
Members-only Competitive Intelligence Trends 2020 Competitive Intelligence Trends 2020 explores the what, why, when, and how of CI, as we lift the lid on how to cut through the noise, leave your rivals in your wake, and claim the PMM perch as your own....
Members-only Competitive Intelligence Trends 2021 survey We're thrilled to announce the sequel to the Competitive Intelligence Trends 2020 is in the pipeline. Complete the survey, offer your insights, and help us deliver a report to remember....
Members-only Competitive Intelligence Trends Report 2022 Understand the competitive landscape, assess your current processes, and unlock insights that’ll help you understand your market rivals in greater detail, with the brand-new Competitive Intelligence Trends Report 2022....
Members-only Competitive Intelligence Trends Survey 2022 Preparation for the Competitive Intelligence Trends Report 2022 is underway. This report will provide you with the essential information that’ll help you refine your existing programs and understand your market rivals in greater detail....
Members-only Have your say on CI Competitor intel is a key component of any product marketer's responsibilities. We know it. You know it. Fancy helping us dive a little deeper? Then have your say in 2020's competitor intel survey....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Porter's five forces template Porter's five forces template is a simple and effective way to scope out the competitive landscape and win that advantage....