Product Marketing Core

Product Marketing

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level, in one, online, on-demand and self-paced course.

Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.

🤓 11 modules covering everything from research to optimization
👩🏼‍🏫 68 chapters including win-loss interviews, launch hierarchies & more
📙 Total access to all templates and frameworks
👨🏽‍💻 Live, weekly sessions with a senior-level, PMA-approved PMM
🔖 Official PMMC® certification if you pass all the exams
🤑 Discounted rate to PMA's Membership Plans

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Built with some of the world’s biggest brands

We partnered with positioning maestro April Dunford for our positioning and messaging module and throughout the rest of the course, teamed up with product marketing powerhouses from the likes of:

Course content

All our modules are built in isolation so you can dip in and out when you like, as often as you like, and sections 2 to 11 are rounded-off with exams.


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Hmmm, how can I be sure this is for me?

Here’s a preview of what’s to come, taken from our positioning module:


Here's a selection of orgs who've already trusted us with their team's training:



And here’s what people who’ve already taken the course and got their certificate have to say:

"This course is everything a Product Marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. It explores the unique role of PMM in a way that has simply not been done before — by Product Marketers, for Product Marketers. Not only does it have the fundamentals, but there are hours’ worth of additional presentations and content from PMM experts to dive deeper on a particular subject. Every lesson has actionable learnings and sparks new ideas, making this PMM excited to roll up their sleeves and get to work."

- Gabriele Boland, Product Marketing Manager at Criteo

"PMA has done an outstanding job putting together a strong curriculum that is easily consumable and highly relevant across career levels and industries. Anyone who is either considering or already immersed in a career as a PMM would be smart to enroll.”

- Traci Campbell, Director of Product Marketing at First Orion

"I would highly recommend getting certified as a PMM with the PMA, it covers the duties and skills that a PMM is required to have no matter where your business is in the product lifecycle. This is a great course that should be in every PMM's toolkit."

- Genson Glier, Senior Product Marketing Manager at Cheq

“The PMM Core Certification is all-encompassing and highly valuable for new or seasoned product marketers. Whether you're a PMM in a startup, mid-market, or enterprise environment, there's a lot of value for you here.”

- Andrew McCotter-Bicknell, Product Marketing Manager at ZoomInfo

“This course is a great source of knowledge for product marketers who want to gain a holistic learning experience. Once completed, they will be equipped with theoretical notions and practical tools that will definitely create the right conditions for their success.”

- Maria Luisa Liuzzo, Global Channel Services Marketing Manager at Xerox

“Great course, providing actionable and practical learnings on what it takes to become an effective product marketer.”

- Kenny Adegbulu, Business Analyst at Deloitte Digital

FAQs

I’d love to get my whole team certified, do you have any discounts on offer?

Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Bella a line on bella@pmmalliance.com and let her know what you want, she’ll put a personalized package together for you. FYI, these don’t just have to be online and on-demand either, they can be online + live or live + in-person, too.

How long will it take to complete?

It depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.

What happens if I don’t pass the exams?

If you fail first time round you'll be given the option retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

What are the live, weekly sessions all about?

To give you the convenience of a self-paced, online course, without skipping on the benefits of those live, two-way conversations, Product Marketing Core comes with weekly calls with senior-level product marketers.

Why? So you can ask questions on anything you’ve learned, chat with like-minded PMMs who’re also undergoing certification, and soak up extra insights from experienced product marketers who know how to nail all aspects of the industry.

Does this course cover everything I need to know to be a product marketer?

If we do say so ourselves, this course is pretty darn comprehensive. From research through to optimization it covers the A to Z, however, as there are so many facets to product marketing, it’s very much more focused on the essentials.

For a closer look at the course content check out the curriculum. 👆

Who’s this course for?

Anyone with an interest in product marketing. If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.