Convince
your boss
Download
your brochure
Propel your career with
Product Marketing Certified
.svg)
.svg)
Brought to you,
in partnership with...
.svg)
.svg)
.svg)
.svg)
.svg)
Course
overview
Want to move into product marketing but don’t have the experience or qualifications? Already in product marketing and want to level up? We’ve got your back.
With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all.
You’ll learn how to embody the voice of the customer. You’ll nail the art of getting products to market and keeping them there. You’ll walk away with career-enhancing frameworks – all at a time that suits you. Unlock the cutting-edge knowledge you need to get ahead in product marketing today.
Chapters
- What is product marketing?
- Product marketing career table
- Portfolio messaging
- Product marketing framework
- PMA's product marketing playbook
- The product lifecycle
- The difference between a PM and PMM
- How to work with product
Have 3+ years in product marketing experience?
Chapters
- Research overview
- B2B versus B2C
- Customer research
- Qualitative vs quantitative
- Win-loss interviews
- Customer feedback
- Observations + the rest of your market
- Competitive intelligence
- Validation
- Building a business case
Take an advanced certification in:
Market Research >>
Chapters
- Pricing basics
- How to take ownership of pricing
- Calculating your baseline
- Cost-plus pricing
- Competitor-based pricing
- Value-based pricing
- Dynamic pricing
- Price sensitivity surveys + conjoint analysis
- Max Diff method
Take an advanced certification in Pricing >>
Chapters
- An intro to OKRs
- GTM OKRs
- Sales enablement OKRs
- Lead-gen OKRs
- Product adoption OKRs
- Reporting + communication
Take an advanced certification in Metrics >>
Chapters
- What are personas?
- B2B versus B2C personas
- Persona template
- Buyer vs user personas
- Creating personas
- How to use personas effectively
- What is Jobs-To-Be-Done?
- Ideal customer profiles
Take an advanced certification in Personas >>
Chapters
- Positioning overview
- Positioning fundamentals
- How to approach positioning
- Understanding messaging
- SurveyMonkey's 7-step messaging process
- An intro to Narrative design
- Storytelling framework
Take an advanced certification in:
Positioning >>
Chapters
- GTM overview
- Marketing channels
- Field marketing
- Partner marketing
- The difference between PMM and solutions marketing
- Technical PMM versus traditional PMM
- Go-to-Market process
- GTM for start-ups
- Acquisition + engagement channels
- Beta testing
- Timing your launch
- Communicating your GTM strategy
Take an advanced certification in Go-to-Market >>
Modules
- Why communication's so important
- 11 tips to communicate better
- How to work with sales, marketing and engineering
Take an advanced certification in Cross-Functional Collaboration >>
Modules
- The role of sales enablement
- Sales enablement tactics
- Creating a playbook from scratch
- sales enablement fundamentals
- Getting sales teams bought in
- Measuring sales enablement
- Sales enablement platforms
- Product-led growth
Take an advanced certification in Sales Enablement >>
Modules
- Onboarding examples
- Onboarding framework
- Onboarding best practices
- Retention tactics
- Customer case studies
- Analysis fundamentals
- Areas to analyse
- A/B testing
- Cohort analysis
Take an advanced certification in Consumer Psychology >>
Chapters
- What is product marketing?
- Product marketing career table
- Portfolio messaging
- Product marketing framework
- PMA's product marketing playbook
- The product lifecycle
- The difference between a PM and PMM
- How to work with product
Have 3+ years in product marketing experience?
Chapters
- Research overview
- B2B versus B2C
- Customer research
- Qualitative vs quantitative
- Win-loss interviews
- Customer feedback
- Observations + the rest of your market
- Competitive intelligence
- Validation
- Building a business case
Take an advanced certification in:
Market Research >>
Chapters
- Pricing basics
- How to take ownership of pricing
- Calculating your baseline
- Cost-plus pricing
- Competitor-based pricing
- Value-based pricing
- Dynamic pricing
- Price sensitivity surveys + conjoint analysis
- Max Diff method
Take an advanced certification in Pricing >>
Chapters
- An intro to OKRs
- GTM OKRs
- Sales enablement OKRs
- Lead-gen OKRs
- Product adoption OKRs
- Reporting + communication
Take an advanced certification in Metrics >>
Chapters
- What are personas?
- B2B versus B2C personas
- Persona template
- Buyer vs user personas
- Creating personas
- How to use personas effectively
- What is Jobs-To-Be-Done?
- Ideal customer profiles
Take an advanced certification in Personas >>
Chapters
- Positioning overview
- Positioning fundamentals
- How to approach positioning
- Understanding messaging
- SurveyMonkey's 7-step messaging process
- An intro to Narrative design
- Storytelling framework
Take an advanced certification in:
Positioning >>
Chapters
- GTM overview
- Marketing channels
- Field marketing
- Partner marketing
- The difference between PMM and solutions marketing
- Technical PMM versus traditional PMM
- Go-to-Market process
- GTM for start-ups
- Acquisition + engagement channels
- Beta testing
- Timing your launch
- Communicating your GTM strategy
Take an advanced certification in Go-to-Market >>
Modules
- Why communication's so important
- 11 tips to communicate better
- How to work with sales, marketing and engineering
Take an advanced certification in Cross-Functional Collaboration >>
Modules
- The role of sales enablement
- Sales enablement tactics
- Creating a playbook from scratch
- sales enablement fundamentals
- Getting sales teams bought in
- Measuring sales enablement
- Sales enablement platforms
- Product-led growth
Take an advanced certification in Sales Enablement >>
Modules
- Onboarding examples
- Onboarding framework
- Onboarding best practices
- Retention tactics
- Customer case studies
- Analysis fundamentals
- Areas to analyse
- A/B testing
- Cohort analysis
Take an advanced certification in Consumer Psychology >>
Our stats
.png)
"The PMA are experts in Product Marketing, the core course is for you whether you are starting out or experienced. Packed with examples, tips and templates across key facets of the job."
Asif Chaudhry
Global Director, Product Marketing
"The PMM Core course is an excellent course for all levels of product marketing professionals. The useful frameworks, structured course outline, and real-life examples from the instructors help everyone understand how critical product marketing, as a function, is for any organization's growth and success."
Sandeep Rath
Senior Director, Global Product Marketing
"I started the Product Marketing Core program wishing to learn at least one of the various activities a Product Marketer does. I finished it by feeling confident enough to take on any job in the area. All the coursework makes you reflect upon the process and already get some experience on the job, also the mentor sessions are a unique opportunity to meet different minds and exchange rich experiences. Absolutely recommend!"
Gympass
Global Product Marketing Specialist
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
leaders
Your instructor,
Chris Tran
.svg)
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
April Dunford
April Dunford is a positioning expert and CEO of Ambient Strategy where she helps companies successfully launch new products by shaping the markets they compete in. Before Ambient Strategy, April had a 25-year career managing marketing and product teams at a series of seven successful startups, six of which were acquired. During her in-house career, April launched 16 products into the market, three of which became billion-dollar businesses. At Ambient Strategy, April has worked with dozens of startups helping them position their products for growth.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Susan 'Spark' Park
Susan is a seasoned strategist adept at leveraging customer and industry insights to drive exponential revenue and usage growth. Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company's trajectory with her insights and leadership.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Mary Sheehan
An accomplished product marketing leader, Mary has vast experience launching new products, positioning for growth, and creating Go-to-Market strategies that span the entire organization. She is the author of the #1 Amazon best-seller “The Pocket Guide to Product Launches,” and the host of the highest-ranked product marketing podcast, Women in Product Marketing.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Francisco T. Bram
Francisco is a highly accomplished marketing leader, currently serving as the Vice-President for Marketing for Albertsons Companies. Francisco has over 15 years of experience growing brands, products and customers across Tech, Health and Retail.
Francisco has helped organizations of all sizes launch and grow adoption for more than 25 products globally. His impact on organizations is undeniable, with more than $5B in topline revenue directly attributed to his marketing efforts.
Recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor, he has an unmatched passion for marketing and a laser focus on delivering results.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Marcus Andrews
Before joining Pendo.io, Marcus was the Product Marketing Group Lead at HubSpot and prior to that, he spent almost four years at Google. He’s been a solid storyteller all his life, but it wasn’t until he developed the Narrative Design process that he was able to codify, replicate, and consistently create amazing stories. Throughout this masterclass, he’ll be sharing the secret sauce behind his repeatable process so that you too can be recognized as a great storyteller.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sarah Din
Sarah specializes in partnering with executive teams of B2B SaaS companies to drive market expansion and product innovation. With a keen focus on market positioning and strategic messaging, she helps businesses navigate competitive landscapes and create compelling brand narratives. Her expertise lies in carving out new market categories and developing strategies to win market share in dynamic environments.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Natalie Louie
Natalie is a marketing strategist known for connecting with audiences through compelling storytelling. She excels in building and managing teams, crafting marketing playbooks, and driving consistent messaging across customer touchpoints. Her superpower lies in creative subscription pricing strategies, driving revenue growth for SaaS companies. With experience in event planning, Natalie helps organizations drive awareness and engagement through visually appealing experiences.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Tamara Grominsky
Tamara is the driving force behind PMM Camp, the premier destination for product marketing leadership. Her mission is to ignite individuals' passion for product marketing, foster meaningful connections, and assist them in excelling in their careers. Whether you join her vibrant community, subscribe to her insightful weekly newsletter, or engage her as your personal coach, Tamara is committed to helping you blaze a trail to PMM leadership. She aims to construct impactful careers with the best strategies around.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Misha Rangel
Misha is an accomplished leader and strategist with a proven track record of driving success. With a background spanning IBM, OutboundEngine, and Invodo, Misha excels in global product marketing and strategic initiatives.
Her enthusiasm for testing new theories, coupled with her knack for solving complex problems, sets her apart. Her direct and pragmatic approach, backed by data-driven insights, ensures effective decision-making. As a leader, she fosters growth, empowering her team to make significant impacts. Her hands-on leadership style and dedication to results have led to remarkable achievements, including record-breaking revenue growth.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Kushagra Sharma
Kushagra Sharma, a seasoned Product Manager at VMware, brings a wealth of experience in product marketing and SaaS transformation. With a background in spearheading the Anywhere Workplace portfolio in APJ markets, Kushagra specializes in VDI, UEM, and EPP product lines. His expertise extends to Tanzu Observability by Wavefront, empowering developers and SREs to navigate Kubernetes and Cloud environments efficiently. Through roles within VMware's Global Marketing Org, Kushagra focused on Product Led Growth strategies for SaaS products, showcasing his dedication to innovation and market expansion. Kushagra is committed to driving success and fostering collaboration in every endeavor.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Darlene Samer
Darlene Samer is a strategic sales leadership and learning and development expert with over 15 years of experience in driving sales growth for global technology organizations. As a senior leader and global training visionary, Darlene is renowned for designing innovative large-scale development programs that result in higher revenues and increased client engagement. With a strong record of accomplishment in empowering executives, global leaders, and teams, she specializes in strategic, practical, and culture-building initiatives that yield business results swiftly. Darlene's career is distinguished by her expertise in organizational diagnosis and innovative solution design.
By the end of the course
you'll be able to...
Implement frameworks
From battlecards to GTM strategies, you'll use tried-and-tested templates to create your own – ready to roll out the very next day.
Standardize processes
Get everyone working to best practices and speaking one unified PMM language.
Collaborate cross-functionally
See how product marketing can consistently drive outcomes for the whole business and learn to clearly communicate its value to stakeholders.
What's
included
11 comprehensive modules covering everything from research to pricing and positioning, updated quarterly to keep up with market trends.
8 optional, actionable tasks, so you can put the theory into practice and create a ready-to-use pack of materials to implement in your company.
Exclusive nuggets of knowledge from seasoned product marketing leaders at world-renowned organizations like Google, Adobe, and OpenView.
Lifetime access to over 20 customizable, tried-and-tested templates and frameworks to help you hit the ground running.
100% on-demand and self-paced curriculum so you can learn at your convenience, wherever and whenever suits you best.
Live weekly workshops to network, ask questions, and learn how to apply course content to your work.
Unrestricted entry to the Product Marketing: Core alumni channel, so you can continue networking and learning from certified peers.
Official recognition by CPD & CIM upon passing all exams, increasing your marketability and job prospects exponentially.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 25 others,
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Master PMM: Get to grips with real-life product marketing scenarios.
Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.
Stand out: Make an impression on potential employers with a globally recognized qualification.
.svg)
Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
New way
Upskill your entire
product marketing team…
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
.svg)
.svg)
.svg)
.svg)
FAQS
Yep! As well as getting the seal of approval from orgs like HubSpot, TikTok, and Salesforce, Product Marketing Core is recognized by the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).
Anyone with an interest in product marketing. If you want to transition into the industry, it’ll give you the knowledge you need to hit the ground running. If you’re new to product marketing, it’ll upskill you in areas you might not have much experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and new practices. Whatever your level, it’s an awesome opportunity to learn from senior PMMs at some of the world’s biggest businesses.
Take a look!
- Module one: Research
- Module two: Pricing
- Module three: OKRs
- Module four: Personas
- Module five: Positioning and messaging
- Module six: Go-to-market
- Module seven: Communication
- Module eight: Sales enablement
- Module nine: Onboarding
- Module ten: Analysis and optimization
- Module eleven: The wrap-up
By completing Product Marketing Certified: Core, you gain a strong grasp of product marketing, get access to practical templates, and join a community of industry pros. It’s a great way to boost your confidence, skillset, and career prospects. Simple as that!
Yup! Plus, all our team packages are tailored to your needs. If you drop Matt a line at m.booth@pmmalliance.comand tell him what you want, he’ll put a package together for you – it doesn’t have to be online and on-demand either – it can be online and live, or live and in-person.
No, but we'd highly recommend getting stuck in. The more you put in, the more you get out, so we encourage everyone to complete all coursework and get involved with the weekly workshops.
If you fail the first time around, you can retake the exam. If you fail the second attempt, you won’t get the certificate. However, all’s not lost; you’ll have still learned LOTS and you’ll have access to the course materials for life - so you can brush up on the bits you missed forevermore.
To give you the convenience of a self-paced, online course, without skipping on the benefits of live conversations, Product Marketing Core comes with weekly calls with senior-level product marketers. Why? So you can ask questions about anything you’ve learned, chat with like-minded PMMs, and soak up extra insights from leading product marketers.
Sure! To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.
Our membership plans include exclusive content, even more templates and frameworks, mentorships, OnDemand videos, and more. For more details about what’s included in our memberships, head here.
Yes! You’ll be able to chat with product marketing whizzes every week during our live sessions. They’ll be on hand to talk about all things product marketing, offering expert advice to everyone on the call.
Students like you
always love...
Elevate your impact with advanced product marketing certification. Go from tactical to strategic influence, establishing authority and strategic value.
Level up your competitive intelligence game! Sign up now to refine skills, bridge market gaps, and deliver what customers truly desire.
The bread and butter of any product marketer. Get a repeatable, collaborative, and creative formula to nail your product launch every single time
The PMMC
framework
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.
Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets
The PMMC
framework
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.
Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets