Thursday, October 28
Time: 8am PT | 11am ET | 5pm BST
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
Calling on his wealth of experience from leading product marketing at Fitbit during their acquisition by Google, Amit will be sharing his learnings on how to pivot your consumer-focused brand towards a B2B market.
Amit will explain how he has managed to create opportunities for new growth, and share his findings from his own experiences.
Join this PMMnow session as we cover:
✅ Discovering new industries and stakeholders
✅ Creating your own opportunities
✅ The evolution of Fitbit
✅ Why there is overlap during pivoting
✅ Amit's experiences at Fitbit
About the speaker
Amit Joshipura is the Product and Commercial Lead at Dexcom, an organization empowering people to take control of diabetes through innovative continuous glucose monitoring.
Previously, he led product marketing efforts for Fitbit Health Solutions, the B2B arm of Fitbit that is equipped channel customers such as employers, health plans, partner organizations, and brokers with cost-effective solutions to address health issues across their populations.