[At the time of delivering this presentation, Pragya was Senior Product Marketing Manager at Booking.com. She has since moved into a new role in Product Strategy for Facebook and Instagram Commerce.]
At Booking.com we went through a big change in recent years and had to adapt our successful marketplace for a new supply category - homeowners.
In this article, I’ll explain, based on my own experiences, how product marketing can drive change in the face of disruption like this across the three pillars of PMM:
I'll also be giving some launch examples from my own time at Booking.com and how we've adapted a successful marketplace for the new supply category of homeowners.