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A successful product begins with a market need, and long-term organic business growth is the outcome of a product being able to uniquely and continuously address a user’s need.
Yet, developing a team and organisational structure with this product-led growth mindset at its centre can be challenging and is often overlooked.
In her fireside chat, Jessica Box, Head of Growth at social tech platform Linktree, will share the secret to astronomical growth (including how Linktree achieved 8 million users in four years), why user-based product development should lie at the centre of every business, and how to not only create but scale a product-led, growth team that can drive new levels of customer acquisition and conversion.
About the speaker:
Jessica is a business innovation, growth and marketing leader with a passion for learning, entrepreneurial spirit and a reputation for delivering results in technology companies.
Coming from a decade working with some of the most prolific brands locally and globally (including Toyota, Slack, Australia Post and Sportsgirl), building new business ventures like Melbourne’s infamous Silicon Block Party and growing VC funded startups like Finch, Jessica is currently the Head of Growth for Linktree and Girls in Tech Australia’s Managing Director.Watch this OnDemand