Exec Membership Plan

Defining an entire organization’s product marketing strategy is no easy feat, but what if we told you we had just the ticket to give you a helping hand? 😏

Introducing our PMA Exec Membership.

Designed with product marketing leaders in mind, we’ve built an application-only membership, designed to support those at the top of their game.

Reap all the benefits from your current PMA Pro Plan, plus, tap into an exclusive community, awash with resources designed for PMM leaders. 🔥


What’s included in a PMA Exec Membership?

Apply and unlock a range of features reserved for the eyes of PMA execs, including:

🧠 Monthly masterminds: exclusive and intimate tables of 8-10 PMM leaders meeting once a month, for 1-hour, to discuss topics such as pricing, analyst relations, and team structures.

🤝 Leadership community: join a private community, exclusively for members, to discuss high-level topics without prying eyes.

🎁 Master bundles: presentations, guides, and templates around core topics, like strategies, metrics, and more.

🛠 Strategic templates: a bank of frameworks on everything from VRIO analysis to change management, to support your strategic initiatives.

🔖 PMM crash courses: PMM leaders don’t necessarily do the doing anymore, but they need to be able to support those that...do. This section provides in-depth, refresher guides on everything from research and OKRs to personas and sales enablement.

🤝 Recruitment hub: support and streamline recruitment with sample interview questions, interview tasks, job descriptions, templates, and presentations.

👨‍🏫 Executive coaching: for an additional cost, get 1:1 coaching sessions with professional coaches + C-suiters and get answers to your questions, concerns, and/or roadblocks.

🎓 Hiring board: recruit top-tier talent with exclusive access to our PMMC certified scholar program graduates. With new candidates added every quarter, the stream of talent will never run dry.

🔥 Peer councils: monthly gatherings with your very own, intimate pod of product marketing leaders to connect, strategize, and collaborate.

“The PMA Exec Membership is amazing. I've spent more than a decade in PMM, and I still found the content interesting.”

Prashanth Krishnaswami, Global Head of CX & Marketing - Customer Service & Contact Center BU at Zoho Corporation


Join PMMs from orgs like:


How it works.

Step 1: complete the application form. 👆 Our plans are exclusive by nature, and so exclusive by application - we vet each individually.

Step 2: wait to hear back from a human. We'll be in touch within 48 hours of receiving your application.

Step 3: providing you're accepted, we'll send you your sign-up link.

Step 4: let yourself loose and start learning, sharing, and networking with your executive peers.


Do I get to keep my Pro Membership perks?

By upgrading to our Exec membership you’ll still be able to benefit from allll the features from your existing Pro Membership, including:

🤩 Weekly exclusive content featuring insights from PMMs at stellar companies, such as IBM, Google, and Amazon.
🎬 OnDemand footage from all of our events
🛠 A growing bank of 50+ templates, including sales scripts, business case templates, messaging frameworks, and a whole lot more
💰 Discounted access to courses and events
📚 Access to our expansive collection of industry reports
🧠 Get advice from uber-experienced PMMs as part of the PMA Mentorship Program
🛠 Access everything you need to gear up for your next big project with our PMA toolkits
👨‍🏫 Continue your professional development weekly with product marketing learning paths

What can we say - we just love spoiling you rotten. ❤️

"Just to say that this community has the MOST resources of any paid community I've joined. The most in terms of volume (there are so many excellent resources), and the most in terms of actually being valuable. I always recommend PMA to marketing friends."

Erin Rosintoski Lewis, Director of Product Marketing at Intellum


Your pillar of PMM support 💪

PMA Exec Plan


You know it, we know it, every executive knows it - defining an entire organization’s product marketing strategy can be an unenviable task.

Well, not anymore - with a PMA Exec Membership plan, you’ll get ongoing support to help alleviate the burden and improve your output.

Got a question or problem? The answers are there for you.

Wanna upskill? Have at it.

Wanna hear how other leaders are strategizing and innovating? Be our guest.

And when the time comes to take the next step in your career, you guessed it, your PMA Exec Membership will be there as a springboard to success.

Think of your Exec Membership plan as an extension of your team. Always there, setting you up for personal and professional success.

“I love the idea of having a virtual room full of the brightest brains in the industry making product marketing better for everyone. Thanks to PMA for creating this program and giving us the possibility to learn from each other and showering us with relevant content and learning resources for us to never stop growing as marketers.”

Lorena Martinez, Head of Evergreen, Product Marketing at Mindvalley


How this membership will benefit you

Where shall we start? 🥵

Sign-up, and you’ll significantly widen your network in one fell swoop, and given you’ll be mingling in the crème de la crème of PMM circles, you’ll be:

💡 Basking in bright ideas by the bucketload
🧠 Embracing endless innovation
🤝 Collaborating with key practitioners
📊 Plotting scintillating strategies
🚀 Achieving unparalleled growth

It’s the bee’s knees. A humdinger. Real hot stuff.


FAQs

Q: How long will it take for my application to be reviewed?

A: Not long at all. A member of the team will be in touch within 24 hours.

Q: How do I sign up?

A: Just fill out the application form and the CS team will be in touch to confirm the upgrade.

Q: How will I be charged?

A: You'll be charged pro-rata so we'll credit your new membership plan with the payment you've already made towards your Pro membership. Your subscription will be renewed annually at the Exec membership rate.

Q: How long will I have access to the content?

A: Forever. Once you’ve signed up, providing you keep your subscription active, all the content, frameworks, templates, videos, and slides are yours to access as much as you want, for as long as you want.

Q: What’s the difference between an Exec Membership Plan and Pro Membership Plan?

A: Here's a breakdown for you:


PMA Executive Membership

PMA Pro Membership

A to Z of product marketing

In-depth insight from industry experts



Templates and frameworks

50+ included (and added to every month) 

Strategic templates

In-depth, exclusive articles from the likes of IBM, GoogleAmazon, and more

Monthly masterminds

Access to a leadership community

Master bundles

PMM crash courses

Recruitment hub

Executive coaching

Hiring board

Peer councils

Access for life

Yep! As long as your subscription is active

Regular updates

Would you expect anything less? 😉

OnDemand event footage

Discounted courses and events

PMA Mentorship Program

PMA Toolkits

Learning Paths

250+ hours of video content

300+ PMM slide decks

Q: I’m not a Head of, Director, or VP of Product Marketing just yet - but I’m working towards it. Will these membership plans still be suited to me?

A:  Absolutely! Although this membership plan has been built with product marketing leaders in mind, we're well aware those who haven't quite reached that notch on the ladder will have their sights firmly set on it - or even be taking on some of that responsibility already.

If you're not in a leadership role just yet, an Exec membership plan will help you speed up the learning curve, plug any gaps, and upskill.  

Q: Can I request for something to be added?

A: Sure. We’re always looking for ways to improve what we’ve already got so if you can’t see something you think would be useful, let us know and we’ll see what we can do.

Q: Is the PMM Certification included as part of my membership?

A: Afraid not. These are larger commitments and require a lot more resources at our end so they’re priced separately. However, you can reap the benefits of discounted rates.