Thursday, January 6
Time: 9am PT | 12pm ET | 5pm GMT

Weekly free product marketing live session


PMA Member? This session is already in your OnDemand Library.

Depending on your Myers Briggs personality, you either love or hate end-of-life-ing products, features and/or partnerships. Whilst they can be seen as a failure, products that are effectively dissolved should be treated as a success.

It allows the company to make way for new ideas and focus efforts on areas that really bring value to your customers. But, how do you effectively end-of-life a product, and how do you do it with buy-in from stakeholders?

This session with Janine Jurji, PM Lead at Later, explores everything EOL.

Join this PMMnow session as we cover:

What data to consider when making end-of-life decisions
Internal communication for alignment
Messaging and transition plans for different customer segments
How to get buy-in from stakeholders

About the speaker

Originally from New Zealand where she majored in marketing and international business, Janine now lives in Vancouver, Canada where she leads the product marketing team at Later.

There, her focus is on leading GTM strategy, driving revenue and adoption, ensuring the customer’s voice is well integrated into all decision making, and creating processes that move teams forward together.

Janine loves building relationships and bringing people together in her personal and professional life.