Thursday, October 7
Time: 8am PT | 11am ET | 5pm BST

Weekly free product marketing live session


PMA Member? This session is already in your OnDemand Library.

Designing and gaining stakeholder buy-in can prove to be a great challenge for product marketers.

G2 have established a framework for managing stakeholder relationships more effectively, while empowering yourself to fully own strategy around the positioning and messaging you develop.

Join this PMMnow session as we cover:

✅ How to own your expertise while honoring multiple perspectives
✅ How to focus stakeholders on the things that matter
✅ The importance of small agreements in establishing mutual understanding

About the speaker

Maria Massad is a creative marketer at the intersection of storytelling, digital, and technology. She is currently at G2 reinventing the narrative and go-to-market strategy powering the SaaS management platform G2 Track. She also advises on digital strategy and community engagement at the Walt Disney Birthplace, a 501c3.

Previously, she developed media plans, product launch strategies, and content for online media at the Chicago Tribune and in fintech at Morningstar. She graduated from Wesleyan University with a dual-degree in history and biology, and is pursuing her MBA at the University of Chicago.