Competitive intelligence interview questions

Here’s a non-exhaustive list of the types of questions that you may ask around competitive intel in an interview:

  • Questions that focus on competitors that offer a similar product or service
  • Questions that focus on competitors that solve similar problems,
  • How competitors communicate their brand identity and mission,
  • Questions that focus on their strategic planning, and
  • How to differentiate between competitors and potential partners/allies.

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