When I attended the Product Marketing Summit in NYC I really enjoyed the panel led by moderator Gabriela Pereira which delved into the core questions around the customer.
The panelists discussed developing product marketing plans that focus on the customer. How to integrate with the wider product team to create customer led strategies and the successes and failures throughout their career.
Charleton Lamb, Senior Product Marketing Manager, Spotify
Leticia Cheng, Senior Product Marketing Manager, Linkedin
Jaya Singhal, Marketing Analytics Manager, Tecovas
Gabriela Pereira, Founder, Diymfa
Carlton Lockett, Director, Digital Product Marketing, Essence Communications