[At the time of presenting, Adam was Global Product Marketing Lead at Uber but has since moved into a new position as Group Product Marketing Manager at Coinbase.]

My name's Adam Weigand, and in this article, I'm going to talk about a few things related to building products and marketing experiences at Uber with the customer in mind.

At Uber, we’ve seen tremendous growth over the past decade which can make life as a PMM more challenging - with so many customers around the world, their needs vary significantly from area to area.

In this article, I’ll discuss Uber’s product marketing approach, how we define an insight, and share six tactical recommendations, based on my experience, for ways PMMs can build with the customer in mind.  

Before I dive in, I want to set some context on the Uber business, so you can see the environment in which PMMs at Uber are building.