Thursday, March 3
Time: 9am PT | 12pm ET | 5pm GMT
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
A reference group is one that serves as a reference point for an individual or company in the formation of their beliefs, behavior, and attitudes.
It is important to have these references as it establishes credibility and brand position, to provide reassurance so that we can close deals, retain customers, and improve your product/service by receiving customer feedback.
Nathalie Bar, head of global customer advocacy at Temenos, will share how she and Temenos have grown their services and business through building and scaling their customer reference program and how you can too.
Join this PMMnow session as we cover:
✅ Customer intelligence, the voice of customers, and feedback
✅ Customer lifecycle marketing
✅ Advocates, referrals, and case studies
About the speaker
Nathalie is a seasoned customer marketer in the B2B technology, telco, and Fintech industries with expertise in global campaigns and customer advocacy campaigns. Temenos is looking at how to turn digital banking experiences into emotional connections.
Nathalie is passionate about customers and enjoys sharing their success stories highlighting the human factor and how they impact their clients’ lives. She developed or built programs from scratch at CA, Avaya, Tata, and Temenos. At Temenos, Nathalie and her team look into giving visibility to customers’ successes as well as managing the reference and the loyalty programs.