People are fed up reading about COVID-19. While it is a serious threat to our health, our society and the economy, there will be a world after the pandemic. For Product Marketers the questions is, how can we adapt to the new normal and help our companies do well despite a hesitant market?...
Sandra Schroeter is a pure B2B tech product marketer. As a believer in buyer-need-based messaging, she promotes an outside-in approach to product development and product marketing.