Rebecca Lawson

You can have the best product on the shelf, but if you’re not speaking to customers with the right language, at the right time and on the right platform, there’s a good chance all your efforts will fall flat. These experience and engagement tools help you do all that....

More often than not, projects don’t run one after another, they run side-by-side. On top of that, each project usually involves multiple tasks, timelines, departments and people. So, to make sure no deadline slips through the net, most product marketers turn to a trusted project management tool....

If you stand behind your product and know it’s the best on the market, then comparison gives you the chance to prove this, you’ve just got to clearly show how it beats all the others. Enter a kick-ass comparison page....

Whether you’re looking to strengthen your fundamental understanding of this ever-changing industry or branch into a more specialised field, what better way to keep ahead of the curve than by having a direct line to the best in the business?...

From messaging and positioning to interview tips or random (and sometimes arbitrary) sales requests, here’s the round-up of last week’s most talked-about topics....

Featuring marketing celeb speakers like Andy Raskin, Laura Jones (Uber)and Martin Aguinis (Google’s Flutter), we’ve put together a list of all the must-attend Product Marketing events around the globe for 2020....