Matt Allen

VP, Corporate & Product Marketing at MarkLogic. I interface with product management, sales, partners, and customers to create successful product releases & provide ongoing education about the product.

How to nail product positioning when your company needs a refresh

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How to nail product positioning when your company needs a refresh

"The key to nailing product positioning is storytelling - you can’t win without a good story and there are some great frameworks out there to help you create it. Coming up with the right story isn’t easy, but it’s achievable, aided by the use of the right resources."...

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

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