Is A/B testing still relevant in B2B marketing?

Learn how to build a brand persona and align it with your social campaigns in order to optimize your company's online presence....

A higher product adoption equals a larger user base. Find out if your product fits perfectly to your customer needs with the top product adoption metrics....

Discover proven personalization tactics to keep users engaged and drive conversions. Click to unlock powerful strategies....

Even top tech companies struggle to make their messaging resonate. Why? Because it's sanitized, crammed with abstractions, and utterly devoid of personality. Emma Stratton, celebrated B2B messaging trainer, shares her top three techniques to change that....

Join Nitin Kartik and Mark Assini as they have a riveting discussion on pricing strategies, customer impact, and the art of turning short-term pain into long-term gain....

Unlock 5 things you should know before you embark on your journey as a product marketing manager....

Learn how to identify your key strengths, elevate yourself personally and professionally, and enhance your team’s performance....

Dive into the power of behavioral science with expert and author Richard Shotton. Find out how to use psychology to elevate your product's perceived value and outsmart the competition. Essential reading for innovative PMMs....

Learn how Grant Duncan, VP of Marketing at HST Pathways went from PMM to VP of Marketing in just 3.5 years....

Address your B2B sales challenges with two-step playbook for mapping buying centers and creating cheat sheets....

This year, Product Marketing Summits are set to be bigger and better than ever. We're looking forward to sharing indispensable insights with product marketers at venues around the world....

Take a deep dive into what's required beyond the templates to make your go-to-market plan a true backbone for your launch....

Gain valuable insights into the PMM Scholar Program by reading about the firsthand experience of recent graduate Pratham Sharma....

Unlock frameworks on using content marketing survey data to demonstrate your product's value....

Dive into the essential guide on merging product management and marketing for seamless product development. Featuring case studies from Microsoft and Apple, gain tactics for strategic alignment and creating products that resonate with customers....